← NON-PORTFOLIO / Mobility

Uber.
Not convinced.

Taxis have existed for more than a century. A location pin does not change that.

INNOVATION NOT FOUND

FICTIONAL MINUTES / INVESTMENT COMMITTEE

Where is the innovation? In the app? A small outsourced team could build an app. The committee knows someone who could get an Indian development team to do it for much less.

Location, dispatch, payments and pricing are presented as one system. We prefer to evaluate them separately. Taken one at a time, they all look quite simple.

The founder insists that the innovation lies in how the service works as a whole. We have asked them to return with a patent and something more technical than a map.

Committee decision

Pass. No technology sufficiently difficult to explain.

If we can describe it in a sentence, someone can copy it in an afternoon.

These meetings and decisions are fictional. The objections behind them are drawn from things we have heard firsthand. About this project ↗

More opportunities avoided