← NON-PORTFOLIO / Voice assistants · 2021–2023

MrCall.
Not convinced.

A phone assistant. A hundred customers. A few cents per minute. But no communications director.

PASS. AGAIN.

FICTIONAL MINUTES / INVESTMENT COMMITTEE

2021. The product takes bookings and answers customer service questions. It finds a hundred customers in a few months without advertising. We identified the problem immediately: without a communications strategy, how did they acquire customers?

The voice does not sound perfectly human. And do they seriously believe software can do a job currently done by people? The committee recommends continuing to do things as they have always been done, pending further evidence.

2022. Voice is dead. We said so in a meeting. The founders keep talking about calls and bookings. A clear failure to align with market trends.

2023. With ChatGPT, a little prompt engineering would reproduce the product in an afternoon. We have not tried connecting it to a phone, handling a booking or operating it for a customer. None of that was necessary to reach our conclusion.

Committee decision

Pass in 2021. Pass in 2022. By 2023, it was too easy.

First it is impossible. Then it is irrelevant. Finally, we could have done it ourselves.

These meetings and decisions are fictional. The objections behind them are drawn from things we have heard firsthand. About this project ↗

More opportunities avoided